A 36 year old man ,with various businesses valued at a couple billion and proclaimed the " best-compensated blogger in history". Yeah I'd say he's pretty successful. If one was to take a closer look at Peter Rojas' background, often times most would come to same conclusion, this guy's doing the stuff he loves! Starting as an Assistant Media Planner in 99', Rojas secured a number of jobs which in one way or another all relate to blogging or somehow informing the general public of new developments in technology and how they would affect us day in and day out, Rojas is in every sense of the word, an entrepreneur in the field of technology. A graduate of Harvard University, Rojas is the co-founder of Gizmodo, Engadget and gdgt, three of the most influential and cutting-edge technology websites in today's world. Yet, even though Mr. Rojas has several extremely successful ventures the one which I would like to focus on here and which I would feel is most beneficial to our Information Studies class is, Engadget.
Founded in March of 2004, Engadget is one of the up and coming websites which focuses particularly on technology weblog and reviews and ratings of consumer electronics. Looking to expand and appeal to a wider range of people, not only including the U.S., Engadget services publish in seven languages including, English, Spanish, Polish, German, Japanese, Chinese and Korean. The main purpose of Engadget is to provide to the general public a review about new products in technology and to inform them of the shortcomings of the products, companies, as well as the positive things about the product, company,etc. This site is updated several times a day with blog posts about gadgets and consumer electronics. In addition, it stirs the pot by producing rumors about things in the technological world, which can provide a negative or positive buzz for the business presenting the product to the consumer.
Lastly, Engadget hosts a weekly podcast and shows which showcase a diverse range of products in technology which are not too often covered in the frequent blog posts. The Engadget podcast is a major success through its collaborations by subscription with companies such as Zune, Itunes, etc. The topic of discussion varies from week to week but is always oriented towards things pertaining to technology. The Engadget show also has major connections with Microsoft,HTC,Google, NASA,Adobe Systems, Samsung etc., all of these which give more notoriety to Rojas' blogs and his companies reviews. Overall, Engadget proves to be effective in one of its main purposes, which is to provide to tech-lovers through blogging, an in-depth but understandable review of products which the consumer(s) are interested in.
Link to Peter Rojas' Engadget: http://www.engadget.com/
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